Pre-launch: reserve your cans and get $25 off your first order.
Non-alcoholic craft cocktails

ALL THEVIBE.ZEROPROOF.

#DRINKFAKE

Six cocktails. Zero alcohol. One hundred percent the bit. Crack a can, fake the rest — nobody has to know it's a mocktail.

Shop the range Find your flavour
The full FAKE range — six non-alcoholic cocktail cans
0.0%Alcohol, always
6Fake flavours
375mlPer can
#DRINKFAKETag your pour
DRINK FAKE • ZERO PROOF, ZERO REGRETS • FAKE IT TILL YOU MAKE IT • ALL VIBE, NO HANGOVER • DRINK FAKE • ZERO PROOF, ZERO REGRETS • FAKE IT TILL YOU MAKE IT • ALL VIBE, NO HANGOVER •
Pick your fake

Six ways to
fake it.

Every can is its own alibi. Tap through the range below, then send it straight to your cart — or open the full product page for ingredients, reviews and the real-cocktail pairing.

Sex on the Beach

Fake Tan

Non-Alcoholic · Sex On The Beach

$6.50 per 375ml can
The full lineup

Shop the
fridge.

Single cans, 4-packs, 6-packs or a full case of 24 — every flavour, zero proof, forever chilled.

Pre-launch

Be first
in the fridge.

We're finalising our first production run. Join the launch list and you'll hear first when cans are ready — plus a $25 voucher for your first order.

Why we made this

The case for
drinking fake.

We're not anti-drinking — we're pro-choice. FAKE exists for every moment you want the ritual of a cocktail without the ethanol attached.

+9%

Global volume growth for no-alcohol drinks in 2025 alone — outpacing the alcoholic beverage category by a wide margin (IWSR).

36%

Forecast growth in global no-alcohol servings between 2024 and 2029, reaching over 18 billion servings worldwide by 2029.

$46B+

Projected size of the global low- and no-alcohol beverage market by 2034, roughly double where it sits today.

Rising

"Zebra striping" — alternating alcoholic and non-alcoholic drinks across a night — is one of the fastest-growing habits among younger drinkers worldwide.

Figures are industry-trend estimates drawn from IWSR and other global beverage-market research, rounded for readability — not a substitute for a specific cited study.

We think you should be able to hold a drink that looks like trouble and tastes like trouble, without any of the actual trouble. So we built one.

01
Real bartending, no ethanol

Every recipe is built the same way a real cocktail is — shaken, balanced, tasted — we just quietly leave the alcohol out.

02
Nothing to hide behind

No sugar-bomb syrups, no mystery "natural flavours" wall of text. Real juice, real botanicals, a can you can actually pronounce — see each product page for the full ingredient list.

03
Made for the whole night

Driving, training, pregnant, on a Tuesday — FAKE is built for anyone who wants the ritual of a cocktail without the morning-after tax.

🍸
Want it real? Just add the spirit.

Every FAKE can is designed to double as a mixer. Add the spirit listed on that flavour's product page — usually a single 30–45ml shot — straight into the can or over ice, and you've got the real cocktail it's named after. We just made the non-alcoholic version the default. However you drink it, it's built to be enjoyed straight from the can on the go, or poured over ice into a proper cocktail glass when you want to make an occasion of it.

From can to hand

How we
fake it.

No smoke, no mirrors — just a proper bar process minus one ingredient.

01
Real infusions

Fruit, botanicals and cold-brew are steeped and blended the way a bartender would, alcohol-free from the start.

02
Balanced by hand

Every recipe goes through dozens of tastings until the sweet, sour and bitter land exactly where a real cocktail would.

03
Canned cold

Carbonated and sealed at peak freshness, so the first crack sounds — and pours — exactly like the real thing.

04
Sent to you

Chilled in transit where possible, always ready to drink straight from the can — no shaker required.

Fair questions

Faking it,
explained.

/ / Fake Tan
Reviews

What people say
about Fake Tan.

Keep going

Also try.

Wholesale & B2B

Stock FAKE.

#DRINKFAKE

From airline carts to hotel minibars, boutique bottle shops to national retail — we make it easy to bring zero-proof cocktails to your customers. Below is everything you need to evaluate FAKE as a range: product specs, pricing tiers, shipping, and how store setup actually works.

The full FAKE range styled on display steps
The category

Why non-alc,
why now.

Non-alcoholic is one of the fastest-growing categories behind any bar or shelf — and FAKE is built to convert on impulse, not just sit as a token option.

+9%

Global volume growth for no-alcohol drinks in 2025 alone (IWSR).

36%

Forecast growth in global no-alcohol servings between 2024 and 2029 (IWSR).

6

Flavours in the range, all in one 375mL format — easy to plan a shelf or menu around.

0.0%

ABV across every SKU — a simpler conversation than alcohol, though local rules vary, so check your own licensing position.

The range

Product
information.

Six SKUs, one format, endless shelf placements.

FlavourStyleSizeABVShelf lifeSuggested RRP (single)
Pricing tiers

MOQs &
wholesale rates.

Rates are indicative and confirmed at quote stage based on flavour mix and delivery location.

TierMinimum orderWholesale price / canSuggested retail (single can)Est. margin
Sampler10 cases (240 cans)$3.80$6.50 – $6.90~43%
Retail50 cases (1,200 cans)$3.40$6.50 – $6.90~48%
Hospitality / Airline200 cases (4,800 cans)$3.10Set by venueCustom branding available
Distributor500+ casesPOASet by distributorTerritory pricing on request

1 case = 24 cans. Mixed-flavour cases available on all tiers. Prices exclude freight and are shown in AUD.

Logistics

Shipping
rates.

DestinationLead timeRate
Metro AU (VIC / NSW / QLD / WA)2–4 business daysFrom $0.35 / can
Regional AU4–7 business daysFrom $0.55 / can
New Zealand5–9 business daysFrom $0.90 / can
North America (US & Canada)8–14 business daysFrom $1.20 / can
UK & Europe10–16 business daysFrom $1.40 / can
Asia-Pacific (Singapore, Japan, HK, etc.)6–12 business daysFrom $1.10 / can
Freight pallet (any tier 2+, any region)Scheduled dispatchQuoted per pallet

Refrigerated freight available for hospitality and airline partners on request. Free freight thresholds apply on Retail tier and above — ask your account manager. Rates shown in AUD; international partners can be invoiced in local currency on request.

Getting started

Store
set up.

01
Tell us about your venue

Submit the form below — retail, hospitality, airline, corporate or events, we're set up to supply all of them.

02
Choose your range

Pick your flavour mix, pack format, and whether you want standard branding or a co-branded run.

03
We handle logistics

Delivery scheduling, POS/shelf-talker assets, and staff training notes are included from the Retail tier up.

04
Restock on your schedule

Set a recurring order cadence or top up manually — your account manager confirms lead times either way.

Merchandising

We build the
display, you get the shelf.

We're building merchandising support for partners from the Retail tier up — not just a case of cans. Here are concept renders of how a FAKE fixture will look on the floor.

FAKE end-of-aisle retail display unit

End-of-aisle display unit — full range, shelf-talker header and QR-linked mixer guide.

FAKE chilled fridge merchandising unit

Chilled fridge unit — branded lightbox header, ideal for hospitality and c-store fridges.

FAKE gondola shelf display with full pack range

Gondola bay — single-can through to 24-case, so shoppers can trade up on the shelf.

What's supplied

Printed header signage, shelf-talkers, a branded QR standee linking to our "mix it your way" spirit-pairing guide, and a planogram showing the recommended flavour-and-pack layout for your space.

What it costs

Standard shelf-talkers and QR standees are included free from the Retail tier up. Full display units (end-of-aisle, gondola, or chilled fridge branding) are supplied at cost or subsidised based on order volume — ask your account manager for the current offer.

Custom builds

Hospitality and airline partners can request co-branded fixtures — venue logo alongside ours, custom fixture sizing, or a bar-top version instead of a floor unit.

Let's talk

Get a
wholesale quote.

Tell us a bit about your business — we'll come back with a tailored quote and sample pack offer.

Campaign opening soon

Fake It Till
You Fund It.

#DRINKFAKE

We built a cocktail you can hand to literally anyone. We're preparing a community raise for the people who'll actually drink it — register your interest and you'll be first to know when it opens.

$300,000
target raise · campaign opening soon
Soon
6Flavours developed
0.0%ABV, always
4Target markets

This page registers interest only. FAKE is not currently offering securities and is not accepting investment money. Any future offer will be made through a registered funding platform, only where permitted and to eligible investors. Interest registered here is not a commitment.

The full FAKE range
The opportunity

A trillion-dollar
habit, going sober.

Non-alcoholic isn't a niche anymore — it's one of the fastest-growing categories in the entire global drinks industry, and it's still early.

$25.7B

Size of the global low- and no-alcohol beverage market in 2024 (Insight Ace Analytic).

$46.5B

Where that market is projected to land by 2034 — roughly 80% growth in a decade.

+9%

Global volume growth for no-alcohol drinks in 2025 alone, outpacing alcoholic beverages by a wide margin (IWSR).

18B+

Forecast global servings of no-alcohol drinks per year by 2029, up 36% on 2024 (IWSR).

Market figures are drawn from published IWSR and Insight Ace Analytic industry research, rounded for readability. FAKE is not affiliated with either research provider.

Where we are

Honest numbers,
early days.

FAKE is pre-launch and pre-revenue. Here's what's actually in place today, and what we're aiming for next.

6

Flavours developed, each with finished can packaging.

0.0%

ABV across the entire range — real cocktail flavours, no alcohol.

375mL

Standard-width cans, with manufacturing partner YourCans in discussions.

4

Target markets for launch: Australia, the US, the UK and the UAE.

12-month targets
Internal goals for this raise — illustrative targets, not forecasts or guarantees.
250,000+Cans sold
$1.6MRevenue run-rate
~45%Gross margin target
50+Retail & hospitality doors
Where the money goes

Use of funds.

Production & inventory40%
Marketing & distribution25%
New flavour R&D20%
Working capital15%

Want the investor deck?

Request our pitch deck covering the market, the range, use of funds and launch plan. We'll send it to your email.

FAKE is pre-revenue. The 12-month targets are management goals, not forecasts, projections or guarantees of results. Use of funds is indicative and may change. Get in touch for more detail.

Pick your fake

Fund us, get
something real.

These are the rewards we're planning for backers — each tier is named after a flavour, because subtlety was never really our thing. Register interest in a tier and we'll email you first when the campaign opens. Rewards are subject to change.

The full FAKE range — six non-alcoholic cocktail flavours

The full range — Fake It Till You Make It, Fake Out, Fake Tan, Fake Friends, Fake News and Faking It.

Refer a friend

Give $10.
Get $10.

#DRINKFAKE

Know someone who'd love a FAKE? Send them your code — they get $10 off their first order, and you get $10 credit the moment it ships. No limit on how many friends you refer. Codes are registered now and count from launch day.

$10You get
$10They get
∞No limit
Fake Tan can Fake Out can
Your code

Grab your link.

Pop in your name and email — we'll generate your personal referral code and a shareable link you can send however you like.

How it works

Three steps,
zero catch.

01
Get your code

Generate your personal referral code above — takes about ten seconds.

02
Share it

Send your link to a friend, drop it in your group chat, or post it — however you'd naturally share.

03
You both win

They enter your code at checkout for $10 off. Once their order ships, $10 credit lands in your account automatically.

Credit is issued as a discount code for your next order. Referral codes can't be combined with other discounts. One credit per successful referral, no cap on total referrals.

Ingredients & dietary info

What's really
in FAKE.

Every FAKE flavour is 0.0% ABV, made with real fruit and botanical extracts, and sweetened with cane sugar and a touch of stevia — no artificial sweeteners. Full ingredient lists and dietary flags for every can are below.

🌱 Vegan 🌾 Gluten-free ⚠️ Contains oats ⚠️ Contains almond flavour
Fake Tan
Sex On The Beach
🌱 Vegan🌾 Gluten-free
Filtered carbonated water, peach juice concentrate, orange juice concentrate, cranberry juice concentrate, cane sugar, citric acid, natural peach flavour, natural orange flavour, pectin, stevia leaf extract.
Fake Out
Margarita
🌱 Vegan🌾 Gluten-free
Filtered carbonated water, lime juice concentrate, agave syrup, cane sugar, citric acid, natural lime flavour, sea salt, xanthan gum, stevia leaf extract.
Fake It Till You Make It
Espresso Martini
🌱 Vegan⚠️ Contains oats
Filtered water, cold-brew coffee extract, oat cream, cane sugar, natural vanilla flavour, natural coffee flavour, gum arabic, sea salt.
Faking It
Screaming Orgasm
🌱 Vegan⚠️ Contains oats
Filtered water, oat cream, cane sugar, natural hazelnut flavour, natural coffee-liqueur flavour, cocoa extract, gum arabic, sea salt.
Fake News
Amaretto Sour
🌱 Vegan🌾 Gluten-free⚠️ Contains almond flavour
Filtered carbonated water, lemon juice concentrate, cane sugar, natural almond flavour, maple syrup, citric acid, aquafaba (plant-based foaming agent), stevia leaf extract.
Fake Friends
Berry Lemonade Spritz
🌱 Vegan🌾 Gluten-free
Filtered carbonated water, lemon juice concentrate, mixed berry juice concentrate (raspberry, blackberry, blueberry), cane sugar, citric acid, natural berry flavour, stevia leaf extract.

All FAKE flavours are 0.0% ABV and produced in a facility that also processes tree nuts and dairy — trace cross-contact is possible even where not listed as an ingredient. If you have a food allergy or intolerance, please contact us before ordering. Ingredient lists reflect current recipes and are subject to change; always check the can for the most current information.

Mix it your way

Two ways
to drink it.

Every FAKE is a complete cocktail straight from the can. Or use it as the base and add a spirit to make the real thing. Here's how to take each flavour either way.

Adding spirit makes it an alcoholic drink. Please drink responsibly, only if you're of legal drinking age, and never if you're driving, pregnant or on medication that interacts with alcohol. Spirits are not included. Pour sizes are suggestions, so adjust to taste.

Scanned a code in store?

You're in the right place. Pick a flavour above, or see the full range.

Our story

Not drinking
shouldn't feel
like missing out.

FAKE started with a simple frustration: the non-alcoholic option at most bars is an afterthought. We wanted a drink you'd be happy to hold at 9pm, whether you're driving, training, pregnant, or just not in the mood.

What we believe

Taste first.
Jokes second.

It has to taste like the real thing

Every flavour is built around a classic cocktail, and we keep tweaking until the sweet, sour and bitter land where they should.

Nobody should have to explain

No awkward questions, no "just a soft drink?". A FAKE looks the part in your hand, so the room can get on with the night.

Fun, not preachy

We're not anti-alcohol. We're pro-choice. Drink it straight, or add a spirit if you like. The name is the joke.

How it's made

Cans, not
compromises.

Six flavours, 0.0% ABV, in standard 375mL cans. We're working with canning partner YourCans (currently in discussions) on our first production run.

Real ingredients

Fruit juice concentrates, coffee and botanical extracts, and natural flavours. See every ingredient on the ingredients page.

Where we're headed

We're aiming to launch in Australia, the US, the UK and the UAE. See the markets page to join your region's waitlist.

Want in?

Stock FAKE on your shelf or menu on the partner page, or follow our community raise.

Where we're launching

Coming to
a fridge near you.

We're building FAKE for four markets. Tell us where you are, and we'll tell you first when cans are ready. Your signups also help us decide where to ship next.

🇦🇺

Australia

Home market

Where FAKE started. Launch list and stockist conversations are open now.

Prices in AUD
🇺🇸

United States

Planned

A big market for non-alcoholic drinks. Register interest and we'll keep you posted.

Prices in USD
🇬🇧

United Kingdom

Planned

Dry January is a national event there, and the category is growing fast. We want in.

Prices in GBP
🇦🇪

United Arab Emirates

Planned

Alcohol-free by design, which is a natural fit for hospitality and retail there.

Prices in AED
Join the waitlist

Tell us
where you are.

One email when cans are ready in your region. No spam, and you can leave any time.

Run a shop, bar or venue in one of these regions? Partner with us.

Press & media

Press kit.

Everything you need to write about FAKE: key facts, a short boilerplate, and downloadable logos and product shots.

Download the full kit (.zip)
About FAKE

FAKE (FAKE Beverage Co.) makes non-alcoholic canned cocktails: six classic cocktail flavours in 375mL cans, 0.0% ABV, with the option to add a spirit at home. Based in Australia, FAKE is preparing to launch in Australia, the US, the UK and the UAE. Tagline: All the vibe. Zero proof.

Key facts
CategoryNon-alcoholic canned cocktails
Range6 flavours
Format375mL can (single, 4, 6 and 24-packs)
ABV0.0%
StatusPre-launch
Social@drinkfake on Instagram, TikTok and Facebook
Downloads

Logos &
product shots.

Transparent PNGs. Please don't alter the logo or can artwork.

Logo, white Logo, navy Full range lineup Fake Tan Fake Out Fake It Till You Make It Faking It Fake News Fake Friends
Contact

Say hello.

Questions, press, wholesale, or just a good pun. Send us a message and we'll get back to you.

Legal

Privacy policy.

Last updated: 2026

This policy explains how FAKE Beverage Co. ("FAKE", "we", "us") collects and uses personal information when you use this website.

What we collect

Only what you choose to give us through our forms: your name, email address, phone number (launch list), business details (wholesale enquiries), the region you're in (waitlists), the contents of any message you send, and your pre-launch reservations and any interest you register in our community raise. We don't take payments on this site and we don't collect card details.

How we use it

  • To contact you about the things you signed up for: launch news, reservations, referral credits, enquiries.
  • To understand demand by region and by product.
  • To respond to messages and wholesale or press enquiries.

You can unsubscribe from marketing emails at any time. We don't sell your personal information.

Where it's stored

Form submissions are received and stored by our website host, Netlify, and may be handled by email and business tools we use to respond to you. Some of these providers may store data outside Australia. The site loads fonts from Google Fonts, which may receive your IP address when the page loads.

Cookies

This site doesn't currently set advertising or tracking cookies. If that changes we'll update this page.

Your rights

You can ask to access, correct or delete the personal information we hold about you. Use the contact form and we'll respond within a reasonable time.

Changes

We may update this policy from time to time. The latest version will always be on this page.

Legal

Terms of use.

Last updated: 2026

By using this website you agree to these terms. If you don't agree, please don't use the site.

Pre-launch

FAKE is pre-launch. Reserving cans through this site is not a purchase: no payment is taken, reservations aren't binding on you or on us, and prices, packs and availability may change before launch. A sale only happens when we confirm an order and take payment at launch.

Products and responsible drinking

FAKE products are 0.0% ABV as labelled. Suggestions to add spirits are optional serving ideas; adding alcohol makes it an alcoholic drink and is only for people of legal drinking age who drink responsibly. See the ingredients page for allergen and dietary information, and check the can before consuming. If you have an allergy, contact us first.

Community raise and investment

Nothing on this site is an offer of securities or a solicitation to invest, and nothing here is financial, legal or tax advice. Registering interest doesn't commit you or FAKE to anything. Any future offer will be made only through a registered funding platform, only where permitted, and only to eligible investors. Targets and market statistics shown are illustrative or from third-party sources and are not forecasts or guarantees.

Referral program

Referral codes and credits start at launch, can't be combined with other offers, and may be changed or withdrawn. We may refuse credits for abuse or self-referral.

Intellectual property

The FAKE name, logos, can designs and site content belong to FAKE Beverage Co. Press materials may be used to report on FAKE, unaltered.

Liability

To the extent the law allows, we're not liable for losses arising from use of this site. Nothing in these terms limits any rights you have under the Australian Consumer Law or other laws that can't be excluded.

Governing law

These terms are governed by the laws of Australia.

Legal

Shipping & returns.

Last updated: 2026

Pre-launch reservations

We aren't shipping yet. Reserve your cans and we'll email you when orders open. Details below are how we plan to ship at launch and may change.

Where we ship

We're launching in Australia first, followed by the US, the UK and the UAE. Join your region's list on the markets page.

Shipping cost

Flat-rate shipping of $5.50, and free shipping on orders of $150 or more (AUD). Delivery times will be confirmed at launch.

Wholesale

Freight for partners is quoted separately. See the partner page.

Damaged or faulty goods

If cans arrive damaged or faulty, let us know through the contact form within 30 days with your order details and a photo. We'll replace or refund them. This is in addition to your rights under the Australian Consumer Law.

Change of mind

Because these are consumable food products, we can't accept returns of opened or unwanted cans unless required by law. Unopened cans can be returned within 14 days of delivery at your cost, and we'll refund the product price.

Added to cart